Author: it@foxtrotmarketing.com

PROJECT Brass Foundry Brewing Co. CHEERS TO NEW BEERS ABOUT Brass Foundry Brewing Co. is an expanding micro-brewery in Minneapolis, MN. Established in 2017, the award-winning brewer focuses on quality and value, with the claim, “We’re smaller, slower, and better. We like it this way. We make all of our beers for you.” SITUATION Brass Foundry was excited to launch So Zen, a new, 100% botanical, cold steeped beverage. Launching a new beer is a bit like going on tour with stops at liquor stores and distributors for tasting demos. After the sample is consumed, Brass Foundry wanted to leave the taster with a product reminder – a sticker. OBJECTIVES Raise brand awareness of the newly launched beer. Provide taste testers with a fun reminder of the product they sampled.…

COMPANY STORE Restaurant Technologies CLEANING UP THE ORDERING PROCESS FOR CONSISTENCY AND COMFORT ABOUT Restaurant Technologies (RT) is the leading provider of cooking-oil management and back-of-house exhaust cleaning solutions to 26,000 national quick-service and full-service restaurant chains, independent restaurants, grocery delis, hotels, casinos, universities, and hospitals. Restaurant Technologies helps food service operators make their kitchens safer, smarter, more efficient, and more sustainable through its automated oil storage, handling, filtration monitoring and disposal management systems and AutoMist™ automated exhaust cleaning solutions. Headquartered in Mendota Heights, Minnesota, Restaurant Technologies is a privately held company, currently operates 41 depots, and has about 1,000 employees serving customers across the United States.  SITUATION Updated branding standards and employees located around the country made ensuring consistent use of the RT brand a challenge. Managers were ordering…

PROJECT Shaw-Lundquist Construction A GROUNDBREAKING CELEBRATION ABOUTShaw-Lundquist is a second generation, family-owned general contractor that’s been in business since 1974. They are one of the largest Asian American contractors in the United States, with offices in St. Paul, MN and Las Vegas, NV. Their projects include workplaces, education, entertainment, hospitality, healthcare, multi-family housing, public and retail spaces. SITUATION With just ten days until a groundbreaking event for a new project adjacent to the Minnesota Vikings practice facility, the Shaw-Lundquist team was looking for a fun attendee gift of branded merch – specifically, a “go purple” color tumbler.OBJECTIVESReward and celebrate a successful project groundbreaking event with the project owner, design team, and future tenants.Provide a memento that tied in to the project.Ensure the gift was on time and on budget.SOLUTION  Foxtrot Account Manager…

COMPANY STORE RJM Construction REWARDING EMPLOYEES AND MANAGING THE PROCESS ABOUTRJM Construction is a general contractor headquartered in Minneapolis, Minnesota that works with healthcare groups, community leaders, property owners, developers, and building tenants. They deliver on their clients’ vision by providing full preconstruction and construction services, from concept to completion.SITUATIONRJM works hard at building a rewarding environment that fosters the personalities and strengths of their team. They understand that caring deeply for their nearly 200 employees shines through in their approach to helping clients achieve their vision. This focus on employee engagement led to their desire to develop a company eStore for field uniforms as well as a program to celebrate and acknowledge employees’ years of service. Both programs needed to be easy to manage and execute, while fostering employee pride and ensuring the integrity of their brand. OBJECTIVESFoster a sense of company pride…