Why Freebies at Trade Shows Mean Business

Why Freebies at Trade Shows Mean Business

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Why Freebies at Trade Shows Mean Business Got an upcoming trade show to prepare for? You want to look your best, or more specifically, you want your brand to look its best! Tradeshows and industry exhibitions offer business professionals a unique opportunity to demo new products, boost brand awareness, and connect with new customers. It's also a great way to size up the competition.  So, whether this is your 1st—or 10th—tradeshow event, you'll want to be prepared and be remembered. Offering free giveaways can do just that!  Why Is Free Merch a "Must-Have" at Trade Events? Glad you asked! When you first think about your vendor booth setup, you're probably focusing on having branded banners, flyers, business cards, and maybe a few LED monitors to display how your products work…
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How to Keep Your Franchise on Brand

How to Keep Your Franchise on Brand

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How to Keep Your Franchise on Brand  Maintaining brand consistency is one of the most important, if not most difficult, responsibilities of any franchise. Without it, you risk creating customer confusion that weakens brand recognition.When a brand is consistent, across its multiple franchisees, it becomes easily recognizable by both new and returning customers. And if customers have already associated a positive emotion with that brand, they will come to expect that same experience across all store locations (and marketing touch points). To put it simply, consistency helps build trust with customers and boost their loyalty.In contrast, when a brand struggles with consistency, it spoils the relationships you've worked so hard to build with customers, as well as undermines your brand's integrity.According to Forbes, "...consistency…is the lifeblood of your franchise network –…
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5 Conference Swag Items You Need

5 Conference Swag Items You Need

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5 Conference Swag Items You Need Whether you're hosting an upcoming conference, or you're sponsoring one, it goes without saying that you'll want to leave a lasting impression with attendees. Having a booth or table stocked with free giveaways and conference swag can certainly do the trick! No matter the event (in-person or virtual), when it comes to free merch, people can't pass it up. Just remember that you won't be the only company offering up "freebies." Therefore, you'll want to ensure your swag impresses the masses vs. getting thrown in a pile with the rest. So, the question is this: what's the best conference swag? Glad you asked! Before we share a few conference swag ideas, consider these 3 essential characteristics that separate good merch from blah merch. Quality…
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Warehouse Associate

Jobs
Warehouse Associate We are seeking a hard-working and reliable Warehouse Associate to join our team. In this role, you will work in our shipping and receiving department, managing incoming and outgoing orders. Under the supervision of the warehouse manager, you will unload deliveries from trucks, move inventory to the correct shelving location, fulfill orders, and load up trucks for outbound orders. You must be meticulous and ensure each order is filled accurately. We prefer candidates who have some warehouse experience, but we are willing to train the right person. What you will do: Process receipt and shipment of materials and products.‍ Details of key activities: Receiving: verify receipts against purchase orders Route/transport product to appropriate location Pick and pack (includes kitting), verify shipments against customer orders Prepare shipping documents Resolve…
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Sales Director

Jobs
Sales Director   What you will do: Create and develop a high performing sales team, leading them to achieve revenue objectives and to meet customer expectations. The sales team is comprised of business development managers (BDMs) focused on obtaining new business and account managers (AMs) focused on growing existing business.‍ What you will sell: Online company stores that enable organizations efficiently and cost-effectively purchase and receive apparel and items bearing their brand.   Why you should join our organization: We’re not your typical promotional products distributor; we focus on solutions that support the long-term needs of HR, marketing, sales, procurement, and safety functions within organizations. And, we have onsite capabilities (screen printing and embroidery) that provide additional brand control and efficiency for our clients. Why now: Our 40-year old organization…
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Order Management & Customer Service Specialist

Jobs
Order Management & Customer Service Specialist   The Order Management & Customer Service Specialist has the responsibility to manage customer orders and inquiries on a daily basis. They are the key link in communication with the sales department and customers for order and inventory questions. The individual works closely with manufacturers, production & shipping department to ensure that every order is processed and delivered on time. A strong business acumen and the ability to reason through ever changing scenarios are necessities for this position. Taking the initiative, strong math skills, and the ability to anticipate problems before they happen are also essential for success in this position.   Responsibilities: Accurately process and manage all incoming orders - Ecommerce web-portal, phone, email and drop-ship order management system Process purchase orders and…
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Marketing Coordinator

Jobs
Marketing Coordinator   What you will do: Support external marketing initiatives and internal communications needs with the goals of building brand awareness, sales opportunities, company culture, and long-term growth.‍ What you will market: Online company stores that enable organizations to efficiently and cost-effectively purchase and receive apparel and items bearing their brand.   Why you should join our organization: We're not your typical promotional products distributor; we focus on solutions that support the long-term needs of HR, marketing, sales, procurement, and safety functions within organizations. And, we have onsite capabilities (screen printing and embroidery) that provide additional brand control and efficiency for our clients. Why now: Our 40-year old organization is transforming and growing, which is reflected in our new company brand. This is the perfect time to join our…
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Embroidery Assistant

Jobs
Embroidery Assistant We are seeking a hard-working and reliable Embroidery Assistant to join our team. In this role, you will work in our embroidery department, managing incoming and outgoing orders. Under the supervision of the embroidery manager, you will receive deliveries, verify product accuracy, move product to the correct staging location and prepare outbound orders. This is an entry level position within our company and intended to provide a base to grow upon and to flourish within the company.‍ What you will do: Process receiving of products for accuracy before goods are decorated, apparel finishing (fold/bag), and train in embroidery machine operation.‍‍ Details of key activities: Checking orders against paperwork / checking in stock and receiving Quality control for apparel and textiles upon delivery from vendors Update production system records…
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Business Development Manager – Sales

Jobs
Business Development - Sales‍   What you will do: Identify new business opportunities and clients with the goals of maximizing revenue and long-term growth. ‍ What you will sell: Online company stores that enable organizations to efficiently and cost-effectively purchase and receive apparel and items bearing their brand. ‍‍ Why you should join our organization: We're not your typical promotional products distributor; we focus on solutions that support the long-term needs of HR, marketing, sales, procurement, and safety functions within organizations. And, we have onsite capabilities (screen printing and embroidery) that provide additional brand control and efficiency for our clients. ‍ Why now: Our 40-year old organization is transforming and growing, which is reflected in our new company brand. This is the perfect time to join our collaborative team!  …
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Donaldson Company, Inc.

Case Studies
COMPANY STORE Donaldson Company, Inc. PARTNER STORY As a global leader in the filtration industry, Donaldson is proud of their innovative technology solutions as well as their corporate responsibility initiatives and community involvement. With over 140 locations in more than 40 countries, the organization needed a solution to engage employees, suppliers, and distributors with their brand. Convenience and purchasing controls were important factors in the development and ongoing management of their online company store, which features branded apparel, merchandise, event giveaways, and dealer displays.
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