Mortenson Construction is an innovative builder headquartered in Minneapolis, Minnesota with ten other offices around the U.S. They work with more than 20 industries, including healthcare, hospitality, higher education, and sports and entertainment. With the tagline, “Let’s Redefine Possible” and a focus on making their clients’ projects “better than they imagined,” Mortenson offers a wide range of services including capital project planning, engineering, digital integration, energy services, and real estate development.
Mortenson’s culture of internal leadership and building big dreams is also one of celebrating success. To show appreciation to the more than 150 team members involved in the creation of Allegiant Stadium, the new home of the NFL’s Las Vegas Raiders, Mortenson wanted to throw a party. Typically, new build celebrations involve gathering at the site to tour and enjoy food and activities. With the pandemic, a virtual “tailgate” was the new plan to ensure the celebration was safe.
Partnering with Mortenson Executive Assistant Lisa Roberts, the Foxtrot Marketing Group team identified six items for the tailgate kit that would fit the budget and tight timeline: a personalized can insulator/tumbler option, a Raiders carabiner keychain, Raiders imprinted candies, locally sourced popcorn, and locally sourced jerky all packed inside of a personalized and imprinted dry bag.
To streamline the process, Foxtrot created an online ordering portal that reflected the look and feel of Mortenson’s website and made it easy for team members to select their drinkware option, the name they wanted on their drinkware and bag, and their shipping location. Once team members entered their orders, Foxtrot took care of the rest, ensuring the kits were assembled and shipped to all locations in time for the virtual celebration.
Simplified the ordering and fulfillment process, saving time and effort
Enabled team members to select preferred drinkware style and personalize items all while maintaining Mortenson brand standards
Provided a fun, safe way to celebrate and reward team members’ work effort while promoting the Mortenson brand
Provides a blueprint for future celebration gifts (virtually or in person)
© 2021 Foxtrot Marketing Group. All rights reserved.